adidas News Site | Press Resources for all Brands, Sports and Innovations : YEEZY
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
Adidas to Sell Yeezy Products Under New Name After Split With Kanye West – The Hollywood Reporter
Adidas Will Release Yeezy Designs Without Yeezy Branding in 2023
Fear, misfortune and Kanye West: how Adidas lost its lustre | Financial Times
Everything to Know for 2023's adidas YEEZY Sneaker Sale