No matter how good a book is, it is a dead book unless it is read, and everything should be done to give it life; which means, to have it read, and well read.
The appeal of any book includes the style of the writing, the usefulness of the message, and (of most immediate importance before it is read) the presentation of the book, which means the power of appeal in its cover and internal pages.
Jeremiah had a message, which he narrated to Baruch, who transcribed that verbal message into a fitting written message: that made two forms of the message. The spoken, and the written message.
Baruch took his written message of Jeremiah the prophet, to the house of God in Jerusalem, and read it to the people as they gathered to fast and pray. He also read it before an assembly of the princes of the land.This made a third form of the message, namely, the read or heard message. In other words, the spoken word, the written word, and the heard or read word.
Baruch read his ‘book’ to the princes, and “it came to pass, when they had heard all the words, they were afraid…”(Jeremiah 36:16). That is the impact of the read or heard living word.
Not all may have the time or privilege to read by themselves, but they might be able to hear the word read by someone else. This stresses the importance of audio books; books in a read form, which people can listen to at their convenience.
The Bible states in Revelation 1:3, “Blessed is he hat READETH, and they that HEAR the words of this prophecy…” There is a blessing in reading and hearing God’s word. Read and be blessed. Hear and be blessed.
How did the princes of Judah get to know about Baruch’s book, which excited them so much that they wanted to hear more for themselves? It was through somebody else who himself had heard it read by Baruch. That shows that a good book will always advertise itself. It does not have to please or entertain everybody. It certainly did not entertain the princes (Jeremiah 36:16) or please the king, who chose rather to burn up the book page by page (vv. 2-26). Nevertheless, a good book lives on, and usually outlives its haters and censors (Jeremiah 36).
One message, many forms: the message received, released, written, read, and heard. One message, many possibilities.
From The Preacher’s diary.